The Power of Proximity, Frequency, and Shared Interests in Friendship—and Why It’s Central to Moonlight Collective
Kelly Choi Kelly Choi

The Power of Proximity, Frequency, and Shared Interests in Friendship—and Why It’s Central to Moonlight Collective

As we continue to create spaces where people can gather and connect through shared passions, reflecting on the deeper psychology behind how friendships form is helpful. You may have noticed that some friendships happen naturally, while others take more time or shared experiences to grow. What makes those connections click? Research points to a few key factors: proximity, frequency of interaction, and shared interests.

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San Carlos Women Owned Businesses (There’s a lot of us!!)
Kelly Choi Kelly Choi

San Carlos Women Owned Businesses (There’s a lot of us!!)

The San Carlos Women Business Owners group is a warm and inviting hub for female entrepreneurs. The Moonlight Collective is thrilled to be a part of this supportive community where women come together to share their passions, challenges, and triumphs. It's a place where you can connect with like-minded individuals, learn from each other's expertise, and build lasting friendships.

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IKEA Effect?
Kelly Choi Kelly Choi

IKEA Effect?

Research suggests the IKEA effect stems from a confluence of psychological factors. One key driver is self-efficacy, the belief in one’s ability to succeed.

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Kelly’s Inspiration
Kelly Choi Kelly Choi

Kelly’s Inspiration

Moonlight is a platform, a community, a space where stories can simmer and blend together. Here, we'll share stories of navigating new environments through food, wellness, art, culture, and celebrate the art of creating joyful gatherings. It's a space where the wisdom of our families finds a new life, and where the unspoken recipes for connection, both within and beyond our Korean heritage, can be nurtured and shared.

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Maggie’s  Sanctuary
Maggie Wang Maggie Wang

Maggie’s Sanctuary

In the spring of 2020, while sitting in the backyard with my 3-month-old, I began to reminisce about what felt like a lifetime ago when I had my schedule filled to the brim with work, hobbies, events, and travels - to now, during my maternity leave, with nothing on my calendar, dreaming of what the future holds.

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stovetop studies
Kelly Choi Kelly Choi

stovetop studies

The aim of a Moonlight Collective class goes beyond teaching a new recipe or skill. “It’s not: go in, do X,Y,Z, and then you leave. It’s more around creating intimacy… How do you create moments of connectivity where you meet with your neighbors?”

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Unveiling Culinary Secrets: Learn from Bay Area's Home Chef Masters
Kelly Choi Kelly Choi

Unveiling Culinary Secrets: Learn from Bay Area's Home Chef Masters

The San Francisco Bay Area is filled with flavors, a symphony of aromas, and a treasure trove of culinary traditions waiting to be explored. But what if, alongside the enjoyment of world-class restaurants, you could unlock the secrets behind these global tastes? Imagine stepping into the heart of a Bay Area home, learning from a passionate home chef from China, India, or Korea.

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