2025: The Year We Chose People, On Purpose
As we wrap up 2025, we keep coming back to one simple feeling: gratitude.
We are grateful for the moments that can’t be measured by likes or clicks - the courage it takes to show up, the curiosity to try something new, and the choice to prioritize people in a world that often asks us to stay glued to our screens.
This year, Moonlight brought hundreds of experiences to life and thousands of connections in real life. Neighbors who might have passed each other on the sidewalk are now sitting around the same table - cooking, creating, and learning. Being human together.
None of that happened by accident.
Building a "People Business" in a Digital Age Running a people-first business is a challenge. Phones are faster, scrolling is easier, and the couch is always comfortable. Asking someone to step into a neighbor’s home or local studio to learn something new with strangers isn't the "default" anymore.
And yet - you showed up.
You committed your time, your curiosity, and your presence.
You chose something slower, more intentional, and infinitely more meaningful.
To Our Guides: thank you for opening your homes, backyards, and hearts. Thank you for sharing your passions so generously. Whether you were teaching us to knead dough, hold a paintbrush, or move our bodies, you reminded us what it feels like to create something imperfect and real.
You gave us a reason to get out of bed and get into the community.
That is no small thing.
To Our Explorers: thank you for saying "yes." Yes to walking into a room of strangers, and yes to being curious instead of just comfortable.
You proved that we are still craving connection - not through a feed, but across a table. Community doesn’t magically happen; it’s built one shared experience at a time.
Every time you showed up, you made Moonlight what it is.
Looking Ahead
As we step into 2026, we’re holding onto the lesson of this year: Real connection is worth the effort.
Choosing people, again and again, is how we build the world we actually want to live in.
Thank you for believing in Moonlight, and more importantly, for believing in each other.
We can’t wait to keep moonlighting with you. 🌙
Kelly & Maggie

